Lex Alexander, Vice President for Communications & Marketing and Senior Consultant
Lex has been a communications professional for more than 40 years in broadcasting and print and on the Web. An award-winning newspaper journalist for 25 years, he also was responsible for newsroom recruiting and training for many years, covering topics including writing, interviewing, database analysis, and ethics. He has led seminars at the American Press Institute, the National Institute for Computer-Assisted Reporting, and the Poynter Institute for Media Studies. He has freelanced for clients including U.S. News and Rolling Stone, and he edited the book Black Box Voting: Ballot Tampering in the 21st Century, by Bev Harris and David Allen.
His website revitalization work for the News & Record of Greensboro, N.C., making it one of the first newspaper websites to incorporate blogs and other forms of social media, drew national attention, including coverage in The New York Times, the Los Angeles Times, and The Wall Street Journal.
During his tenure at the News & Record, Lex played a prime role in recruiting news staffers for the largest staff expansion in the paper’s then-109-year history. He also served for years as the newsroom’s training-team leader, incorporating management skills that had been implemented at the paper’s parent company by AlexanderHancock.
In the nonprofit sector, he spent more than 10 years as the director of communications for a small liberal-arts college, where, in addition to writing news releases and giving interviews, his duties ranged from running the website and managing social media to serving on the strategic planning committee and coordinating communications with campus security and Guilford County Emergency Services during emergencies.
He holds a B.A. in English from Davidson College and an M.A. in Digital Communication from the Hussman School of Journalism and Media at the University of North Carolina at Chapel Hill.